Web Development Services
Most of what we do is web platforms. Laravel on the back, React or Vue on the front, and a lot of opinions about what happens in between.
We build the kind of software a business runs on rather than the kind it markets with. Credentialing and payroll for a healthcare staffing company. A salary exchange engine that has to satisfy HMRC. A nationwide property data platform refreshing lead data daily. Products where being wrong is expensive and being slow is worse.
The stack is deliberately boring. Laravel, PostgreSQL or MySQL, Inertia with React or Vue, Tailwind, hosted on AWS or Laravel Cloud. Boring means we can hire for it, hand it over, and debug it at speed two years later. Every hour not spent fighting an exotic framework is an hour spent on the thing you actually asked for.
What we build
Four recurring shapes, and most engagements are one of them.
- /SaaS products, from the first paying customer through to multi tenant billing and role based access.
- /Internal platforms that replace a stack of spreadsheets and disconnected tools with one system people will actually use.
- /Marketplaces and two sided platforms, including payments, payouts and the operational tooling nobody scopes at the start.
- /Content driven sites where editors need to change everything without opening a ticket.
We start with the data model
The schema is the part you cannot cheaply change later. Interfaces get redesigned constantly and nobody minds. Get the data model wrong and you will be writing migrations against production for the next two years, apologising to your own team.
So the first week of a build is usually not visual. It is us asking uncomfortable questions about edge cases you were hoping to defer. What happens when a shift is cancelled after payroll runs. What a refund does to a payout that already left. Whether two records can genuinely be identical. That conversation is cheap now and enormously expensive in month nine.
Shipping beats staging
We deploy early and often, and we would rather put something small in front of real users than perfect something in a staging environment nobody visits.
The typical gap between kickoff and first production deploy on our projects is under two weeks. That deploy is usually unimpressive on purpose. It exists so the pipeline, the environment, the monitoring and the rollback path all get exercised while the stakes are low, instead of on launch night.
Handover is a feature
Some clients keep us for years. Avilog has had us running their engineering for six. Others want to build an internal team and take the code back, and that is a legitimate outcome we plan for rather than resist.
In practice that means readable code over clever code, tests where they earn their keep, documented decisions, and no bus factor of one. If handing the project over would be painful for you, that is also a sign the codebase is worse than it should be.
Work we have actually shipped
A sample of web platforms we have shipped and still run.
End to end healthcare staffing: credentialing, shift operations and integrated payroll in one product. Launched in ten weeks and replaced a six tool stack for every pilot agency. We are the engineering team of record on a multi year retainer.
A nationwide US property lead platform with daily updated distress data, foreclosures, probates and skiptracing, plus CRM automation. Search runs through Algolia because the data volume made ordinary querying too slow to be useful.
A UK workplace nursery scheme built from scratch: salary exchange, an employer dashboard and HMRC compliant reporting. Sign ups convert without support calls, which for a product this regulated was the actual goal.
A premium link building marketplace for agencies, with sponsored placements and an automated order flow. Stripe Connect handles payouts to portal owners, which is the part that quietly makes or breaks a marketplace.
A bilingual marketing platform for a sustainable residential development, with 3D rendered house models. Every model and page is editable by the sales team without a developer, which was the entire brief.
The web platform for a US IT asset disposal and e-waste business: CMS, AI assisted content operations and lead generation, on a retainer.
Questions we get asked
Why Laravel rather than Node or Rails?
Because we are genuinely fast in it and the ecosystem covers most of what a business application needs without bolting together five libraries. If you already run Node or Python and want to stay there, we work in those too. Helix Flag is Python and FastAPI. We would rather match your team than win an argument.
Do you work with our existing codebase?
Often, yes. Several engagements started as a rescue or a hardening pass on someone else's code. We will usually ask for a paid discovery week first so we can give you an honest assessment rather than an optimistic one.
Can you take over a project that has stalled?
Yes, and it is more common than greenfield work. The first thing we do is get it deploying reliably, because a project you cannot ship is not a code problem yet, it is a process problem.
Who owns the code?
You do, from the first commit. It sits in your repository under your organisation and we work in it. There is no scenario where ending the relationship means losing access to your own software.
Tell us what you are building
We will tell you honestly whether we are the right team for it, including when the answer is no. First reply usually comes the same working day.